Market-oriented Innovation Management

This laboratory deals with the methods and techniques of idea generation and problem solving, as well as the development of innovative business models and product solutions and their evaluation together with the customers, both in teaching and in applied research.

The “Creative Room” is located at the Department of Business and Industrial Engineering in Gengenbach (Vorbeck building): a room for ideas and then even further ideas. It is a creative space for action and for innovative and creative projects in all disciplines. It complements the University's other offerings and provides space for extraordinary educational concepts in the attractive surroundings of the Gengenbach Monastery. Take the opportunity to leave your everyday office behind and view things from a different perspective. The room’s colors, shapes and materials, ,olfactory impressions, show objects and numerous examples of successful or unsuccessful innovations to touch and understand, all inspire you to see that there are no limits to the imagination..