Digital Management and E-Commerce


Managing Digitization, including practice transfer

Digitization leads to an extremely dynamic environment, offering numerous new and interesting opportunities for companies and their employees. At the same time, the framework conditions (e.g. technology and legal conditions) are constantly changing.

The MBA Digital Management and E-Commerce (DME) is aimed at professionals in the fields of marketing, media, information technology and e-commerce. In particular, we offer prospective managers the opportunity to further their qualifications and to deal with the dynamic market conditions.

In the program, scientific and practical experts teach the current state of knowledge in the relevant subject areas in modern and appealing teaching formats. We use a combination of face-to-face and distance-learning courses.

We offer you the opportunity to exchange information and network with other experts from different countries, industries and specialist areas.


AUTOR: Hochschule Offenburg | TITLE: MBA Digitales Management und E-Commerce | DESCRIPTION: -

Details MBA-DME


  • Program Profile

    Start: Winter semester and summer semester

    Application deadline: 15 July for the following winter semester and 15 January for the following summer semester

    Duration: 4 semesters

    Admission requirements:

    1. Completed first degree (undergraduatie/Bachelor's level) with professional qualification in the field of media, IT or business
    2. Above-average degree (minimum 2.5 overall grade in the German grading system, or equivalent for foreign institutions )
    3. At least two years' relevant professional experience (not including internships)

    Tuition fee: 17,700.-- € for the entire program (tentative - subject to approval by the university senate)

    A tuition fee of 4,425.-- € is charged per semester, amounting to a total of 17,700.-- €. A tuition fee of 2,212.50 € is charged for repeat semesters. No fees are charged for semesters on leave of absence, provided that the application for the leave was submitted before the start of the lecture period.

    Degree awarded: MBA - Master of Business Administration

  • Modules

    The teaching modules are fixed and divided into semesters. Details can be found in the current study and examination regulations. The following structure provides an overview of the curriculum per semester:



  • Career

    Digitization - practice transfer included  

    The MBA Digital Management and E-Commerce (DME) qualifies you for demanding tasks in middle to upper management with its mix of classroom courses and distance learning offerings. The DME is therefore the ideal starting point for a successful career and your professional and personal development.

    Our experts from science and practice will give you a well-founded overview of current concepts and instruments and enable you to successfully master the challenges of digitization.

  • Lecturers

    Our professors

    Prof. Dr. Christopher Zerres

    Prof. Dr. iur. Oliver Schäfer

    Prof. Dr. Andrea Müller

    Prof. Dr. Achim Burkhardt

    Prof. Dr. Robert Gücker

    Prof. Dr. Dirk Drechsler

    Prof. Dr.-Ing. Steffen Rietz

    Prof. Dr. Marc Oliver Korn

    Prof. Dr. Volker Sänger

    Prof. Dr. Thomas Breyer-Mayländer

  • Application

    Admission requirements for MBA-DME at a glance

    1. Completed first degree (undergraduate/Bachelor’s level) with professional qualification in the field of media, IT or business
    2. Above-average degree (minimum 2.5 overall grade in the German grading system, or equivalent for foreign institutions )
    3. At least two years' relevant professional experience (not including internships)

    Application documents

    Please use the application form provided by the university.

    Copies of the following documents must be enclosed with the application:

    1. Proof of the first university degree qualifying for a profession (officially certified copy)
    2. Curriculum vitae in German language
    3. Evidence of at least two years' professional experience indicating the nature and extent of the duties carried out
    4. Proof of English language skills (minimum B2 level of the Common European Framework of Reference for Languages – CEFR) and German language skills (for non-native speakers; e.g. DSH2, TestDaF4)
    5. Motivation letter in German language (please use this PDF form)
    6. Job references and other documents proving suitability and motivation for the Master's program

    Selection criteria

    1. Study and examination achievements of the first university degree; between 0 and 10 points x weighting factor 1.5 (maximum 15 points)
    2. Work experience; between 0 and 10 points x weighting factor 1.5 (maximum 15 points)
    3. Letter of motivation with the following five sections:
      • What is your motivation to apply for the DME Master's program? (6 points)
      • In which applied-research topics do you want to work as part of the DME program? (2 points)
      • What methodological skills do you have from your previous studies? (3 points)
      • Which focuses do you want to set for yourself personally in your Master's degree? (6 points)
      • What role does the completion of the DME Master's program play in your further career planning? (3 points)

    For each applicant,  a differentiated evaluation with a maximum score of 50 points is prepared. The letters of motivation are assessed by the DME selection committee. Program places are awarded in accordance with a ranking list based on applicants’ total scores.  (§ 20 para. 3 Hochschulvergabeverordnung (HVVO) applies in the event of equal ranking places.) 

    Tuition fees and billing

    A tuition fee of 4,425.-- € is charged per semester, amounting to a total of 17,700.-- € (tentative - subject to approval by the university senate). A tuition fee of 2,212.50 € is charged for repeat semesters. No fees are charged for semesters on leave of absence, provided that the application for the leave was submitted before the start of the lecture period.

    Many of our students complete the MBA program with their employer’s financial support towards their tuition fees. In this case, separate invoices are also possible (e.g., 50% of the fees charged to the MBA student and 50% to their employer). Please inform us in good time if multiple invoices are required and in which amounts.

    Application deadline and start of studies

    Admission is granted for every winter semester (classes start on September 1) and summer semester (classes start on March 1)

    The application deadline is July 15 for the following semester and January 15 for the following semester.

    Application documents

    Web link to the online application form

    Address for applications

    Offenburg University of Applied Sciences
    Campus Gengenbach
    Beate Burgert
    Sekretariat MBA-DME
    Klosterstr. 14
    77723 Gengenbach

  • DME Contact

    Program Coordinator

    Christina Miclau, M.A.
    Office: GV16
    Klosterstr. 9
    77723 Gengenbach
    E-Mail: Christina.Miclau@hs-offenburg.de
    Ph.: +49 (0) 7803 / 9698 4455



    Program Secretary

    Beate Burgert
    Office: BC2.2.19
    Brückenhäuserstr. 26
    77723 Gengenbach
    E-Mail: Beate.Burgert@hs-offenburg.de
    Ph.: +49 (0) 7803 / 9698 4430



    Program Director

    Prof. Dr. Andrea Müller
    Office: GV19
    Klosterstr. 9
    77723 Gengenbach
    E-Mail: Andrea.Mueller@hs-offenburg.de
    Ph.: +49 (0) 7803 / 9698 4428